Once upon a time, there was a young designer who left his home country for the faraway land of London, England. He spent his days and nights studying for his master’s degree; on the way between his school and his home he’d cross Hyde Park in the early mornings and deep into the nights, those magic times when the busy city calms down. And it was in those magic times that he first met the small little red fox that would capture his imagination.

Cool, confident and completely adapted to the city life while maintaining its wild spirit, the little red fox represented everything he wished to bring into the world with his design.

“a.le.pú is a jewelry and cruelty-free leather brand that designs and develops, one-of-a-kind handcrafted jewelry in sterling silver or 18K yellow gold plated with semi-precious and precious stones and establishes a new way of sustainable luxury goods.”

And thus the a•le•pú brand was born.