The distinctive red colour of a.le.pú has been selected by our designer as been close related with our little red fox that is in the core of a.le.pú brand. Like a poetic creature that represent, little red box contains the unique jewels exclusive designed with the highest of standards.
The Red a.le.pú Box® has been an icon of elegant and luxury packaging but beyond being beautiful, it’s also green. a.le.pú works hard to ensure that all red boxes and bags are made with paper from sustainable sources and recycled materials and seeks to advance the use of sustainably sourced paper and foam materials.