a.le.pu was born in London thanks to the namesake small creatures that live in Hydepark and its surrounding neighbourhoods. Strolling confidently around the park in the early morning hours, the little red foxes trigger the imagination and inspire the people they meet to explore the world in a different way. 

Created by talented Smithsonians from first drawings to the final piece of art

Cool, confident and completely adapted to the city life while maintaining its wild spirit, the little red fox represented everything that a.le.pu brand wants to bring into the world.

The Collection